Archive for the 'William Mach' Category

case studies

February 15, 2011

study 1:
For my first case study i wanted to explore different packaging materials that are/aren’t typically used.  (eco-friendly, cheap, re-used).

study 2:
From the materials explored in  study 1, I want to take them and begin to explore different ways of building packages with these materials.  package layout.  some questions to consider:  what is the minimal materials needed to do what package is intended to do.  Is glue/tape or adhesive even necessary?

study 3:
For study 3 I would like to take a packages from  study 2, and start exploring package typography.  what text is needed/what is not, how can i make each package presentable in a way a buyer would be interested enough to purchase not just for package inside but for design of package as well.

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Proposal

January 31, 2011

William Mach
01.26.2011

Package Sustainability

OBSERVATIONS

 

Packaging is very important in today’s world. Our society places many needs regarding packaging relative to several issues such as safety, marketing, interaction, reuse, and effectiveness to name a few. However, at the same time, packaging’s can also become a task to designers, consumers, as well the environment.  Using minimal packaging has also been a common goal to help reduce costs. As most packaging around the world ends up being trashed.  One important thing to consider as a package designer is to consider alternative materials.  With packages being designed everyday people don’t tend to hang onto their containers/packages in which their products that are made up of different materials.  Some of those materials being used in today’s economy leave people asking if they are really necessary in order to represent a product.  Or if there is a sustainable alternative that still draws the buyer to the product.  The main focus now is what to do with the package after it’s preformed its function.

For example Wal-Mart is in the process of cutting back on packaging materials in efforts to save millions of dollars in the next few years.  Many companies reduce their materials in order to make their packaging effective, yet sustainable at the same time.  Saving them money, as well as helping out the environment. There are no quick substitutes to sustainable packaging.  A package designer must learn the business, and see what they represent, then find materials, which are sustainable for that product, and good for the society.

 
THESIS
applying recycled materials to package designs will reduce costs and provide a more sustainable society.
TERMS

Accessories: We can divide the accessories products in 3 main groups.

 

Closing systems, which are mainly used for closing boxes or packages.

 

Stabilization packaging that is used for grouping the several packages in one bulk or pallet and helps it keep it safe during transports.

 

Other products that are a complementary to the package itself like labels or security system that can give the package a complementary function in security or proper identification.

 

Bio-Degradable: Capable of being decomposed of by biological means

 

Carton: A container made from folding boxboard and supplied flat for erection when filling, usually made of corrugated board.

 

Case: In terms of packaging, a case is similar to a tote. Cases are usually made of plastic and similar in concept to the briefcase.

 

Container: An item which product(s) are stored in. In the transport packaging industry, containers are used as storage for cargo during shipping, and often are made of wood, steel, or plastic materials.

 

Flexible Packaging: Flexible packaging is material such as paper or foil used to form packaging for items such as bags, pouches, envelopes, etc.

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CASE STUDIES

CASE 1: PACKAGE DESIGN

I am interested in package design.  The variety of different ways package design is produced to not only hold a certain product, as well as catch the viewer’s eye, or draws the viewer in for the purchase.  I believe that packaging has power over the different products that we buy.  When you look at different fashions that people display, it expresses who they are.  That is very similar to packaging products.  We tend to identify with a product because we believe it does exactly what it entitled to do.  There are many different questions that need to be answered before a designer begins designing a package for a product.  Information about the brand, what other marketers know.  First impressions matter, whether it is about the products or the people.  There is a lot of interesting information that surrounds packaging design.  I find it unique that there is an endless amount of ideas towards different ways of packaging products.  There is a lot of controversy over sustainability towards package design in today’s society.

CASE 2: MOTION

I am interested in motion.  The ability to make an object have motion to it has always drawn my attention.  A flat object that gives the viewer the feeling that it has movement.  The simple line movements and forms that make up an object or design that clearly shows movement can be very interesting and sometimes complex.  Not only making objects appear to have motion to them, but also typography studies.  Having the ability to give a word, or series of words movement.

CASE 3: POLITICAL

I am interested in the political communication issue.  The power a designer is given when it comes to a political standpoint.   The message you are trying to convince to the audience can make a big impact on any viewer.  The ability to design a flyer or poster that represents your standpoint, and receives feedback from viewers.   Influences are Milton Glaser.  He talks about the power of political graphic design, and how important it can be.  I believe there is a lot to be learned about political design.

 

BIBLOGRAPHY

Dover, Caitlin. “The Living Principles | Home.” The Living Principles | Home. http://www.livingprinciples.org (accessed January 20, 2011).

Friedman, Vitaly. “Beautiful and Expressive Packaging Design – Smashing Magazine.” Smashing Magazine. http://www.smashinmagazine.com/2008/06/02/beautiful-and-expressive-packaging-design/ (accessed January 21, 2011).

 

“JPDA Works.” untitled. http://www.jpda.or.jp/english/ (accessed January 20, 2011).

Packaging of the World: Creative Package Design Archive and Gallery.” Packaging of the World: Creative Package Design Archive and Gallery. http://www.packagingoftheworld.com (accessed January 22, 2011).

 

“Richard Sweeney.” Richard Sweeney. http://www.richardsweeney.co.uk (accessed January 20, 2011).

READING LOG

Art of package design . Corte Madera: Gingko Press, 2010. Print.

 

Jankowski, Jerry. Shelf life: modern package design, 1920-1945. San Francisco: Chronicle Books, 1992.

 

Jedlicka, Wendy. Packaging Sustainability: tools, systems, and strategies for innovate package design. N.J.: Hoboken, 2009.

 

More Packaging. Mass.: Rockport Publishers, 1998.

 

List of Ideas

January 25, 2011

Packaging:

-Family of packaging (soaps, creams, vitamins)
-Engineering aspect
-Complexity
– Sustainability – cardboard, plastic, paper, mesh, hemp, metal [materials]
– Purposes – is the package interactive, funny, informational etc
– Re-Use: opening/closing packages, new use
– Interactive with hands, fork lift
– packaging as toys
– Hold small things together
– For Security
– Content of package
– tactical

Readings/Links

January 25, 2011

PACKAGE DESIGN

Books/Readings:
Really Good Packaging Explained – By Edwards, Klimchuk, Wallace, and Werner
Packaging Sustainability – Wendy Jedlicka
Packaging Design – Stanley Sacharow

Package Design Links:
http://jpda.or.jp/english/
http://www.livingprinciples.org/
http://richardsweeney.co.uk/
http://www.smashingmagizine.com/2008/06/02/beautiful-and-expressive-packaging-design/
http://www.packagingoftheworld.com

Interesting Blogs found:
Design Daily
TheDieLine.com
Design Muse
Lovely Package
Packaging Digest
Smashing Magazine
Vandelay Design

William Mach

December 11, 2010

I am interested in package design.  I believe that packaging has power over the different products that we buy.  When you look at different fashions that people display it expresses who they are.  That is the same when it comes to packaging products.  We tend to identify with a product because we believe it does exactly what the product is produced for.  There are many different questions that need to be answered before one begins a packaging design.   Information about the brand, what other marketers know.  First impressions matter, whether it’s about the products or people.  There is a lot of interesting information that surrounds packaging design.  I find it unique that there is an endless amount of ideas towards package design and how a product is marketed after its been packaged and put on the shelves.  The difference in package design in other countries.

I am interested in motion.  The ability to make an object have motion to it has always drawn my attention.  The simple line movements and forms that can make up movement can be very interesting and sometimes complex.   Not only making objects appear to have motion to them, text also can be very interesting adding motion to the overall appearance of a word or series of words.

I am interested in the political communication issue.  The power you are given when it comes to a political standpoint.   The message you are trying to convince the audience is very important.   The ability to design a flyer or poster that represents your standpoint, and receives feedback from viewers..   Influences are Milton Giaser.   He talks abut the power of political graphic design, and how important it can be.  I believe there is a lot to be learned about political design.