Archive for the 'Shelby Winkelmann' Category

February 3, 2011

Observations

There are so many visual identities, brands and marks that exist in this world, but most only apply to products, services and organizations. Exploring the realm of identity marks and brands leads me to find and come to the conclusion that there are not many people who have a visual identity and those that do seem to be of celebrity status. Is the average person more difficult to define in such limited means? Are people too complex to be summed up into a single image? Or is it possible to take certain attributes, characteristics and qualities of a person and highlight those that are most prominent?

 

In the history of graphic design there are also many forms of branding and mark making such as: heraldry, crests, motifs, printer and stone carver marks, cylinder seals, stamps and even branding irons. In what ways are these particular forms of branding able to work or apply to people? Certain types of branding apply to certain types of people. Social status, fame, ownership and even group associations would  play a role in determining which type will work or not.

 

Graphic designers have an obligation to brand themselves. The type of work they do
and do best needs to be communicated as well as making sure people know what work they have previously done. There are many ways that designers have branded themselves which include all of the above from the historic to the present, but I think an important question to ask is, “What about a designer makes him/her different than another designer?”

 

Thesis

Each individual has their own “brand” and that “brand” is unique, therefore there is a visual identity that can be realized, developed and fabricated for all individuals. I intend to define which attributes, characteristics and qualities about a particular person that gives validity to not only that persons visual identity, but which form/type of branding is relavant for a that person.

Bibliography

Daye, Derrick. “Branding Debate: Are People Brands?.” 5/26/09.http://www. brandingstrategyinsider.com/2009/05/branding-debate-are-people-brands-.html (accessed 1/13/11).

 

 

Daye, Derrick. “Mistaking People for Brands.” 6/19/08.http://www.brandingstrategyinsider.com/2008/06/mistaking-peopl.html (accessed 1/20/11).

 

 

Linne, Larry G. “Managing Your Brand Rough Notes”. (2010), 44-46, http://proquest.com. (accessed 1/20/11).

 

 

Britton, Matt. “Brands as People, People as Brands.” 6/24/2010.http://promomagazine.com/news/0624-brands-for-people/ (accessed 1/20/1).

 

 

Falls, Jason. “Brands Are People.” 8/25/09.http://www.socialmediaexplorer.com/social-media-marketing/brands-are-people/ (accessed 1/20/11).

 

 

Peters, Tom. “The Brand Called You.” 8/31/97.http://www.fastcompany.com/magazine/10/brandyou.html (accessed 1/25/11).

 

 

Belonax, Tim. Color Harmony Logos. Kristen Ellison. Gloucester: Rockport, 2006

 

 

Bierut, Michael. Seventy-Nine Short Essays on Design. Lauren N Packard. New York: Princeton Architechural Press, 2007.

 

 

Groskop, Viv. “Brand Me!.” New Statesman, 8/11/08, 28-29.

 

Cahan & Associates,New Models for Growth and Profitability. Wisconsin Rapids: Stora Enso North America.

 

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January 28, 2011

1/28/10

Visualizing You

 

Proposal

 

There are so many visual identities, brands and marks that exist in this world, but most only apply to products, services and organizations. Exploring the realm of identity marks and brands leads me to find and come to the conclusion that there are not many people who have a visual identity, why not? Are people more difficult to define in such limited means? Are people too complex to be summed up into a single image? Or is it possible to take certain attributes, characteristics and qualities of a person and highlight those that are most prominent?

 

Thesis

 

Each individual has their own “brand” and that “brand” is unique, therefore there is a visual identity that can be realized, developed and fabricated for all individuals. I intend to define which attributes, characteristics and qualities about a particular person that gives validity to that persons visual identity.

 

Shelby Winkelmann

December 11, 2010

Shelby Winkelmann

Senior Project Proposal

1/18/11 Revised

1.There are countless identities/brands that exist which we recognize. Products, services, organizations, and even events can all have their mark, but how about people with an identity/mark or as a brand? In what ways can people be defined sufficiently with the a tool such as design? There are some people with their own marks such as: Michael Jordan, Roger Federer, Martha Stewart, Henry Ford, and Eminem. Pictographs, letter marks and logotypes are all types/forms of identity/branding used these cases, but what associations and previous knowledge is necessary to know what works best in a certain case.

2. Color and graphic form also play a major role in message recognition/interpretation. When applied to instances of people as brands/marks much research must go into successfully conveying the ideal of that person. It is essential for further research and understanding of color and its meaning as well and graphic form and its possibilities.

3. Lastly, how does dimension come into play when we think about identity and branding? Eiffel Tower – France, Statue of Liberty – New York/United States, Coke bottle – Coca Cola, round headlights with dramatic grill – Jeep. Can dimensional design play a significant role in the success of people branding?

1. Color and image having an effect on emotion interests me. Whether the imagery is graphic, photography or abstract, I believe color plays a major role in controlling what the audience sees and how the audiences feels. Investigations can be made to discover exactly how images and colors interact to control the message. I wouldn’t mind playing with transparencies of color to make color and possibly overlap transparencies to create image.

1. Identity design has always interested me as well. In our industry I believe there are many successes and maybe not failures, but insufficient designs out there. I am curious to find out exactly how much professionalism and experimentation is involved in the success of an identity. Also, what other ways can an identity be formed more than just its image? Environment? Smell? Touch?

1. Packaging is another one that I could explore. I feel like I am very good at craft, yet have very little knowledge on what kinds of three dimensional design object exist. This could even lead me to create more interest designs on a smaller scale as well, such as: business cards, envelopes, books, binds, brochures, etc…. I want to be able to make the most unique things possible while being as resourceful as I can be. Additionally, I’ll be able to understand how certain objects get prepared for print and what exactly is most appropriate in those instances.