Archive for the 'Mark Karlichek' Category

Visual Study II

February 22, 2011

Study 1

February 10, 2011

Mark Karlichek

December 11, 2010

Mark Karlichek

Wednesday, January 26, 2011

Abnormal Communication

 

Observation

 

Todays world is very quickly paced to the point where it’s easy for us to miss the simple things. It’s full of informational messages from internet banners, billboards on the highway and TV commercials that we now ignore because it’s of common place. When we try to slow down and choose from our favorite books, magazines, music, food even our favorite beers; The information visually presented to us is often cluttered with the competition and nothing sticks out of the crowd at first or second glance. There is an overload of information in our environment as organizations and companies strive to communicate an important and complicated message in the same way. It’s hard to compete in this world over conglomerate companies and organizations and advertising seems to have developed universal rules.

 

Hypothesis

 

I want to display messages in varying mediums such as posters, billboards, signs, book or magazine stands that can compete with company and organizational standards by breaking out of the norm. The most important strategy will be presenting these ideas through image. The importance of the thesis will show that abnormalities in a common system will stop and spark interest within the viewer.

 

Abnormal Communication Bibliography

Books Magazines Periodicals

 

Veronique Vienne, Chip Kidd (Bloomsbury Publishing, 2000)

Jeff Bellantoni and Matt Woolman, Type in Motion: Innovations in Digital Graphics (Themes and Hudson Ltd, 1999)

Matt Woolman, Type in Motion 2 (Themes and Hudson Ltd, 2005)

Tony Godfrew, Conceptual Art (Phaidon Press Limited, 1998)

David Evans, Appropriation (The Mitt Press, 2008)

 

Web

 

Czhech Book Covers ( http://www.sil.si.edu/ondisplay/czechbooks/ )

Adam 5100 ( http://www.fecalface.com/SF/index.php/features-mainmenu-102/studio-visits-mainmenu-121/2530-adam5100-studio-visit )

Michael Worthington Interview ( http://www.evolutionzone.com/hardwork/amoben/interview_michaelw.html )

 

Videos and Movies

Chip Kidd Offset 2009 ( http://vimeo.com/11131430 )

Ralph Lauren 4D London ( http://www.youtube.com/watch?v=E7ryMzZQICA&feature=related )

Ralph Lauren 4D New York ( http://www.youtube.com/watch?v=c3n8j2uWA8o&feature=channel )

Making of Ralph Lauren 4D ( http://vimeo.com/16722548 )

Display the System Key Words

Alpha Channel is the process of incorporating an image with a background to create the appearance of partial transparency. Alpha channels are used to create masks that allow you to confine or protect parts of an image you want to apply color, opacity, also to make other changes.

Color Palette A set of colors that make up the total range of colors used in graphic computers.

Contrast The difference in color found between the light and dark parts of an image.

Element Any distinct part of a layout, such as the logo, headline, images or borders.

WYSIWYG What You See Is What You Get. This is an approximate screen representation of what the final printed image will look like.

Environmental Graphic Design a design profession embracing many design disciplines communicating through a sense of location.

Infographic Graphics that present complex information quickly and clearly.

Pictorial idea expressed in pictures.

Display the System

Reading Log

January 15th Chip Kidd Offset 2009

January 17th Ralph Lauren 4D London, New York and Making of

January 20th Veroinque, Chip Kidd

January 22nd Type in Motion

January 24th Type in Motion 2

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Mark Karlichek

Thursday, January 13, 2011

Proposal One

Digital vs Physical

A majority of the populace believes that the digital world will end up devouring the physical world. I intend to show that both can live within our world in harmony depending upon it’s use and application. Reading at someones leisure next to their fireplace may result in owning a physical book while a fast moving buisness man may prefer an Ipad for the sake of size, weight and ease of travel. I want to show this by creating publications both digitally and physical, simple and advanced and compare them depending on an individuals use of that item. The importance of the thesis would be to show that in this day and age both digital and physical applications are needed in this world.

Proposal Two

Slow Down

Todays world is fast and full of informational messages from internet banners, billboards on the highway and TV commercials. There is an overload of information in our quick paced environment as organizations and companies strive to communicate an important and complicated message in seconds. I believe that people need to slow down, be patient and enjoy life. I want to communicate this message in varying ways such as posters, billboards, turning of a page and many other ways. The importance of the thesis would show that people can and will slow down to pay attention to interesting details and think about they way that they are currently living their lives.

Proposal One: Digital vs Physical

A majority of the populace believes that the digital world will end up devouring the physical world. I intend to show that having and holding a physical item such as a magazine or book is more stimulating than handling it on the computer screen. I want to show this by creating publications, simple and advanced, as well as digital formats and present them side by side. The importance of the thesis would be to show that having, holding and owning an item will always be important within the human conscience.

Proposal Two: Fast Communication

Todays world is fast and full of informational messages. I intend to show that a large and important message can be communicated within a few moments. I want to show this in varying ways such as posters, billboards, a turn of a page and many other ways. The importance of the thesis would show that type and image combined can communicate large ideas and invoke thought in the viewer within seconds.

Proposal Three: Parenting

Parenting skill, good or bad, have always been a concern throughout my life. I intend to show what parenting does to a child throughout their life’s development. I want to show different parenting actions and their results through creating posters, brochures, publications and other media. The importance of this thesis would be to educate the viewer and make them think about this important subject and what they will do when they too are a parent or how they currently act as a parent themselves.